MRF Tyre franchise | How to Start Dealership Business?

How to get MRF Tyre franchise business?

The number of vehicles on the road in India continues to rise year after year. Many people want or even own a vehicle to enjoy a convenient lifestyle. However, automobiles are not inexpensive. MRF tyre franchise is a profitable business plan. that’s why we are going to discuss in this topic.

MRF tyre franchise
MRF tyre franchise

Not only does purchasing a vehicle require a considerable sum of money, but it also necessitates a significant amount of time and upkeep to ensure that it continues to operate for several years.

The tyre is an important component of any vehicle. The tyres play a big role in car defense.

MRF is the most trusted brand in India when it comes to tyres. Indians are so enamored with the brand that they expressly request MRF tyres for their vehicles.

Madras Rubber Factory is an Indian multinational tyre manufacturing firm that is the largest tyre maker in India and the world’s sixth-largest. Chennai, Tamil Nadu, India is the company’s headquarters.

More about the company:
MRF Limited is a multinational company based in India. The Madras Rubber Factory (MRF) is a company based in Madras, India.

It is a tyre manufacturing firm with the highest tyre production capacity in India.

It is also ranked 14th among the world’s largest tyre production firms. The company manufactures tires, conveyor belts, cylinders, toys, treads, and other products.

MRF was created by a man called K.M. Mammen Mappillai. He founded the company in 1946 to produce toy balloons in Tiruvottiyur, Madras (now Chennai).

It wasn’t until 1952 that the firm began manufacturing tread rubber.

MRF Limited became a private company in November 1960 and formed a tire manufacturing relationship with Mansfield Tyre & Rubber Company, headquartered in Ohio, United States.

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MRF became the first Indian company to sell tyres to the United States in 1967, after going public on April 1, 1961.

MRF formed a joint venture with Hasbro, the world’s largest toy manufacturer, in 1989 to form Funskool India.

The corporation surpassed the 10-billion-rupee mark in 1993. It was the first tyre maker in India to do so.

They went on to become one of India’s most well-known brands as a result of their excellent sponsorship and marketing choices.

Products manufacture by company:

  • Conveyor Belts
  • Pretreads
  • Cricket accessories
  • Industrial Paints and Coatings
  • Tires
  • Tubes
  • Toys

New products launched which have gained attraction in the market:

1) MRF STEEL MUSCLE S3C8 PLUS 11.00 R 20

Construction trucks, which are often overloaded, are a good example.
are eventually transitioning from the current scale of 11 x 20 to the new size of 11 x 20.

0 x 20 inches. Since the majority of these activities take place off-road, MRF has developed a new tire specifically for this use. which is gaining popularity in the industry.

2)MRF NYLOGRIP EZEERIDE:

The MRF Nylogrip Ezeeride is a high-performance street pattern tire.
motorcycles and is available in 13 different sizes to fit a variety of needs.
a large range of motorcycles with tube form and tubeless front and rear fitments

3) MRF SHAKTI LIFE N4:

The MRF Shakti Life N4 on a scale of 8.00-16 is a front-fitment tire for 4-wheel drive tractors with low horsepower (25hp).

These low-horsepower tractors are mainly used in small landholdings such as farms, orchards, and vineyards. OEMs such as Captain, Kubota, M&M, and VST Tillers use the tyre.

MRF business model and marketing strategy:

MRF has continued to establish itself in the industry through brilliant sponsorship and advertisement over the years.

Many people first learned about MRF through the sport of cricket, as MRF funded the equipment of many well-known players such as Sachin Tendulkar.

Their ad campaigns featuring Virat Kohli have also been successful in attracting a large number of viewers. MRF offers its products exclusively from its stores and does not rely on multi-brand tire retailers.

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MRF also has a partnership with several major car manufacturers and serves as their OEM (Original Equipment Manufacturer).

There are over 5,500 MRF dealerships throughout India, with two out of every three being exclusive outlets. MRF’s gross revenue in 2017-18 was approximately 15,078 crore rupees.

MRF franchise business model and marketing strategy
MRF franchise business model and marketing strategy

The corporation intends to spend between 800 and 1,000 crore rupees in product production in the future. MRF expects its revenue to increase by 20,000 to 22,000 crore rupees by 2021.

If one wishes to invest in MRF, all of the above numbers and figures show that good returns can be predicted.

Another incentive to engage in MRF is that the firm assists the franchisee with recruitment and other store-related resources needed to get the business up and running.

MRF not only assists the franchisee throughout the initial setup of the franchise but also during the road, at least before the break-even point is reached.

MRF Tyre Franchise requirements:

1) Requirements:

To become a qualified MRF franchise owner, an applicant must meet strict criteria. The first criterion concerns the appropriate shop or outlet location.

When applying for an MRF dealership, applicants must ensure that they have a space of at least 370 square meters (4,000 square feet) to set up shop.

They would not have had the dealership otherwise.

2) MRF tyre franchise cost:

The MRF tyres dealership cost of investment is the second condition that must be met. An initial investment of ten lakh rupees would be expected to open an MRF dealership.

Aside from that, the dealership would need a financial investment of about 23 lakh rupees. This investment is used to pay for supplies and other store-related expenses.

3) Return on investment of MRF tyre franchise business:

There are no clear figures or estimates available that demonstrate how lucrative an MRF dealership is.

However, given the company’s current trajectory, strategies, and acquisitions, as well as the brand equity that MRF brings to the table, it is fair to assume that investing in an MRF franchise will yield excellent returns for an individual.

4)How can I find an MRF tyre dealer?

How to apply for an MRF dealership is something that everyone involved in investing in MRF needs to hear.

The application procedure is straightforward. To apply for an MRF dealership, just go to the company’s official website and fill out the application form. Name, address, contact number, identification verification, outlet specifics, email address, and other information may be requested.

Aside from that, the individual’s financial details must be submitted along with the application form.

The application form is then reviewed by the MRF support team. If the candidate’s application is selected for further consideration, MRF staff may contact him or her for a personal interview.

After that, it is up to the people at MRF to consider whether or not to continue with the process.

Another choice is to go to the MRF office in Chennai and apply for a dealership.

MRF Tyres Dealership Enquiry:

Contact: 1800-419-4888

The address of the office is given below:

Old No 124 New No 114,

Greames Road, Thousand Lights,

Chennai – 600006

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