Mellow Mushroom Pizza Bakers were established in Atlanta, Georgia in 1974. The franchise is based in Atlanta, Georgia, and is run by Home-Grown Industries of Georgia, Inc. In this post we are going to see, how to get mellow mushroom franchise? . Its investment details and process.
Mellow mushroom franchise over view
Mellow Mushroom Pizza Bakers has been providing freshly made stone-oven pizzas to order in a colorful, art-filled, and family-friendly setting for more than 40 years.
Each Mellow is independently owned and run, with a distinct atmosphere centered on excellent customer service and high-quality food.
Mellow Pizza is the specialty of mushroom restaurants, but they also provide calzones, hoagies, salads, appetizers, and a broad assortment of beers.
They usually have a wide beer variety, with 20-40 beers on tap and 50 or more in bottles. Each business is independently owned and maintained, and each is uniquely designed, with a recurring theme in the artwork.
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Colorful mushrooms and tie-dye are popular themes for locales. Some restaurants occasionally feature live music, trivia competitions, karaoke, or bingo
Mellow Mushroom first opened its doors in Atlanta, Georgia in 1974, when two Georgia Tech students, subsequently joined by a third from the University of Georgia, decided to start a business that mirrored their odd views.
In Atlanta, the first restaurant opened on Spring Street. The first franchise was founded by an employee in the late 1980s, followed by franchisees owned by customers, and finally, franchises owned by friends of workers and customers.
Each franchise is independently owned and run, with its own distinct personality.
The first franchise outside of Atlanta opened at the University of Georgia in Athens, Georgia. In Atlanta and around Georgia, there are several dozen sites.
The business began expanding outside of college communities in 2000, to cities like Jacksonville, Florida, and Denver, Colorado. The business now has over 200 stores in 20 states.
Mellow mushroom founder – Marc Weinstein, Richard Brasch, Rocky Reeves, Mike Nicholson
Is mellow mushroom a franchise?
Mellow Mushroom’s distinctive dough, according to its website, contains high protein, unbleached wheat flour, Appalachian spring water, and no processed white sugar.
Its pizza sauce is created using vine-ripened tomatoes and a special combination of herbs and spices that are devoid of preservatives and chemicals.
The Mighty Meaty, which has red sauce topped with mozzarella, pepperoni, sausage, ground beef, ham, and applewood-smoked bacon, is a popular speciality pie.
The Magical Mystery Tour, a pesto foundation with button and portobello mushrooms, feta and mozzarella, spinach and light jalapeos atop a pesto-baked crust, is another gem.
The menu is almost identical to those of its other locations. After 90 days in business, however, the franchise can create a local-only cuisine menu with up to five distinct specialties — to be determined.
A comprehensive bar with 32 draught beers and more than 30 wines by the glass is available on the drink menu.
MO Mellow LLC plans to expand the pizza chain’s presence in the St. Louis metropolitan region. For the time being, customers may sample stone-baked classic Southern pizza at the Sunset Hills location.
Mellow Mushroom’s Sunset Hills branch is open from 11 a.m. to 10 p.m. Sunday through Thursday, and 11 a.m. to 12 a.m. Friday and Saturday; the kitchen shuts at 11 p.m. on weekends.
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Mellow mushroom franchise cost- $50,000
No expenditure is refundable, with the exception of the first franchise fee deposit paid under the Preliminary Agreement and the security deposit.
Please note that the figures reflect the cost of constructing a Mellow Mushroom Restaurant of 3,500 to 6,000 square feet based on the franchisor’s design requirements and utilizing RS Means’ average cost analysis.
If you’re renewing your franchise, you won’t have to pay for most of these expenses because your restaurant is already operational.
To fulfill Mellow Mushroom’s current requirements, you must make various renovations, alterations, and additions to your Restaurant. Your charges will be determined by the existing state of your restaurant.
Mellow mushroom franchise cost
- Fee for architectural services: $60,000 to $80,000
- Please note that the architectural charge includes the costs of third-party architect(s) and/or engineer(s) hired by Mellow Mushroom to develop the Restaurant’s architectural and site designs.
- The cost of an artwork package ranges from $40,000 to $48,000.
- Rent for a month: $8,500 to $11,500
- $8,000 to $11,500 – mellow mushroom franchise fee
You have the option of leasing or purchasing the restaurant’s space. The restaurant is usually self-contained or located in a strip mall in a commercial area.
It measures between 4,000 and 6,000 square feet. The size of the restaurant is determined by a variety of criteria, including the capacity to store coolers and freezers outdoors and the number of seats Mellow Mushroom requires.
If you lease the property, the rent and security deposit is determined by the size, condition, and location of the property, as well as the demand for the property among potential lessees. This
estimate is for one month’s rent and security deposit, however, your rent and security deposit may be more based on the site’s specific qualities, especially if it’s in a big city.
“Shell Premises” refers to the unfinished retail space that a landlord normally provides when leasing a property.
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between $250,000 and $300,000
Ovens, sinks, stoves, dishwashers, freezers, slicers, coolers, water heaters, and ice machines are all essential equipment.
Improvements to the leasehold:
$550,000 to $900,000
Leasehold improvements, such as wall treatment, floors, counters, painting, window coverings, electrical, carpentry, and related work, as well as contractor’s fees, are determined by the size, condition, and location of the site; the amount of build-out required to make the premises suitable for your Restaurant; landlord allowances; and other factors.
$40,000 to $60,000 for signage
Initial Stock: $40,000 to $60,000
Please keep in mind that you’ll need enough food and beverage items, small kitchenware, cleaning, paper, and packaging supplies, beverage cups and lids, report forms, and marketing materials.
Mellow Mushroom or independent, certified providers are also good places to get these things.
$23,000 to $26,000 for small wares
Labor and Training Expenses
$80,000 to $90,000
Note that this includes travel and vehicle rental charges, accommodation and meal prices, as well as remuneration for your principals and workers who attend Mellow Mushroom’s mandatory initial franchise training session.
It also includes pre-opening labor at the restaurant for around 125 employees who will work an average of 30 hours per week for two weeks at minimum pay.
ranges from $5,000 to $8,000.
cost of your restaurant’s insurance coverage is determined by the insurance provider, your state’s workers’ compensation rates, the structure’s fire rating, the size of the restaurant, and the excess or supplementary coverages you select.
This premium package is valid for one month.
Furniture ranges from $55,000 to $80,000.
Tables, booths, chairs, and other restaurant furniture are included in the Furniture category.
- $30,000 to $50,000 for a POS system and other back-office computer system.
- $30,000 to $80,000 for audiovisual equipment
- Various startup costs: $10,000 to $12,500
Please keep in mind that these prices include deposits for utilities, vendors, and sales taxes, as well as business permits, a liquor license, and legal, accounting, and organizational changes.
The cost of acquiring a liquor license varies as well, depending on the city and state. While Mellow Mushroom estimates the cost to be $5,000, it might be much more in your location.
Extra Money you will need – 3 Months: $25,000 to $30,000
Please note that the money needed to pay your initial expenditures during the first three months of operation are estimated in this line item (other than the items identified separately in the table). You will not be paid a salary or draw from these funds.
However, this is merely an estimate, and it’s conceivable that you’ll want more working capital during the first three months of your restaurant’s operation, as well as for a longer period after that.
Mellow Mushroom franchise based its Additional Funds estimate on its franchising experience since 1987, as well as its experience managing Mellow Mushroom Restaurants (on and off) since 1974.
total cost of a mellow mushroom franchise –
$1,305,000 to $1,897,500 (including real estate leasing charges for one month)
Mellow Mushroom has been serving a hungry globe its brand of soul and terrific cuisine for the past 35 years, and the world is yearning for more.
Mellow Mushroom is searching for like-minded individuals that enjoy amazing pizza and want to break away from the norm and join the Mellow Mushroom family of successful entrepreneurs and managers.
Mellow Mushroom has simplified the process of starting a new pizza for franchisees over the years by breaking it down into a number of tangible stages.
Starting with training in the Atlanta, Georgia, headquarters, at the new shop, and on an ongoing basis after opening, Mellow Mushroom staff will educate franchisees all they need to know to create, run, and profit from a Mellow Mushroom franchise site.
Prior to launching, your ownership group and senior management team will attend three weeks of training at our Shroom University training site in Douglasville, Georgia.
Our training personnel will help you for a week prior to the opening and for two weeks following the launch of your business.
Shroom University is a thorough programme that will teach you all you need to know about running a Mellow Mushroom, including Front of House, Back of House, and Administrative components.
You and your management will learn how to prepare meals, place orders, hire and retain employees, and maintain and mine the data collected by your POS system.
A significant emphasis is placed on teaching you how to supervise your shop in order to reduce food and labour expenses while increasing cash flow.
Shroom University will also share quality control systems with you, as well as many financial and cost management spreadsheets.
Support of mellow mushroom pizza franchise
Our operations staff will pay a visit to your store(s) to confirm that our policies and procedures are followed. These visits also provide us with the opportunity to continue training your personnel and assist with the onboarding of any new hires.
Our operations team will also assist you in implementing new initiatives that you and the marketing department have devised together.
Our marketing staff can help you plan local promotions and build collection-wide initiatives that your store may participate in. For usage in your local market, the marketing team will also give you with designs for business cards, banners, stickers, magnets, and spec advertisements.